You may have heard by now about Patagonia’s new effort to sue the Trump administration over national park monuments. As contributing GQ writer Cam Wolf describes it, “…The fact remains: this is still Patagonia’s most masterful branding exercise since its ‘Don’t Buy This Jacket’ campaign.” It has to make you wonder about the company’s true intentions and its real priorities.
This is a companion discussion topic for the original entry at https://ageoftransformation.org/patagonias-big-business-miss/